Fresh for Kids is a multifaceted program fully funded by Sydney Markets Limited.
The program has been developed for:
Fresh for Kids has one major goal – to get kids eating more fresh fruit and vegetables. In achieving this we hope to kick-start some lifelong healthy habits. We seek to achieve this goal through the following approaches:
Fresh for Kids was developed in 1997 in an attempt to combat the alarmingly low levels of fresh fruit and vegetable consumption within primary school aged children. Since then, the program has grown from strength to strength, with consistent increases in participation. Now, over 250,000 students directly participate in at least one part of the program each year.
Factors that influenced the creation and management of the program included the impact of aggressive fast and snack food marketing on children’s diets and their subsequent attitude to fresh produce. Supporting this data derived from research and media reports demonstrating that diet related health problems such as obesity, high cholesterol and diabetes are increasing in children.
Fresh for Kids is supported by a range of diverse stakeholders – government departments, teachers, canteen managers, independent retailers and parents.